Here’s a great example of how books can be reinterpreted to bring stories to life. It’s what book art is about–considering¬†both form and content when visualizing a story. It can be very specific, but it can also be more abstract and conceptual.

I’m really excited about bringing this kind of creative¬†storytelling to Japan!

“Going West” was created for the New Zealand Book Council. Produced by Colenso BBDO and animated by Andersen M Studio.