Here’s a great example of how books can be reinterpreted to bring stories to life. It’s what book art is about–considering both form and content when visualizing a story. It can be very specific, but it can also be more abstract and conceptual.

I’m really excited about bringing this kind of creative storytelling to Japan!

“Going West” was created for the New Zealand Book Council. Produced by Colenso BBDO and animated by Andersen M Studio.